Shopify development
New stores, redesigns, moves from another platform and monthly work after launch. Every project starts with a free store review.
The short answer
Craftive builds, redesigns and looks after Shopify stores for their owners. Every project starts with the store review: a free 15-minute call, then written notes. We have published nine case studies of Shopify stores, each with the brief and what we built.
Work
Each card leads to its case study: the brief, then what we built and why.
Merch, court bookings and food orders in one place.
A pickleball and entertainment venue in Charlotte had several ways for guests to spend money and no single site for them. We built the Shopify store, a custom booking platform where court and simulator prices change by hour and day, and connected Toast for food orders. Staff run it from one admin, and a slot cannot be booked twice.
A health brand that needed its own way to take payment.
ASPN sells clinical-grade health programs, which need their own payment setup. We built the storefront around a specialist payment processor, put identity checks inside the purchase flow, and gave each of the nine programs its own path to checkout.
Occasion dresses, sold in several languages.
Milla sells gowns for weddings and events to buyers in several countries. We built the Shopify store with multilingual support and a wishlist, and product pages that give the photography room.
The age check comes first. The store starts right behind it.
Merican sells craft light beer direct, so every visitor passes a 21+ check before seeing a can. We built the Shopify store with the gate up front and a short path from product to cart, in the brand's bold retro type.
Yoga wear sold direct and through resellers.
Vanilla Shanti makes yoga wear from regenerated ocean plastic and sells it direct and through resellers. We built the Shopify store with a reseller program, a wishlist and the brand's Instagram feed.
A dress brand that sells online and through retailers.
Faviana sells prom and formal dresses in sizes 00 to 24W, online and through stores. We worked on the Shopify store: the store locator, the retailer portal, the wishlist and the social feeds.
Hardwood flooring for architects and for homeowners.
Nydree makes sustainable hardwood flooring and sells to trade buyers and to consumers from the same site. We built the Shopify store with a collections catalogue for both, and live chat for quick answers.
Watches and glasses, with authenticity up front.
Wixez sells branded watches and glasses, where shoppers want proof of authenticity before anything else. We built the Shopify store with the authenticity guarantee and trust badges where shoppers look, plus a wishlist and chat.
One product, every make and model.
Caliper Covers USA sells brake caliper covers that have to fit the exact car. We built the Shopify store so shoppers find their make and model, order custom covers, and pay in their own currency.
Services
The free review first, then a project, then monthly work if you want it.
Every project is priced individually. These are starting points.
Launch checklist
Every build is checked against the core list: 48 checks that hold on any platform. The packs add 151 more when a project needs them, and 61 of those name a Shopify feature.
| Pack | Checks in it | Name a Shopify feature |
|---|---|---|
| Catalogue and search | 27 | 18 |
| Speed and access | 25 | 13 |
| Connected systems | 20 | 11 |
| Design and message | 39 | 10 |
| Tracking and ads | 17 | 6 |
| Moving platforms | 16 | 3 |
Speed and access
Generate every theme image through image_url with widths and a sizes attribute matching how it actually renders, checked on a 390px viewport so no image arrives at more than twice the CSS width it is displayed at.
Why: Without width parameters the CDN hands a 3000px product photo to a phone, so one page pulls megabytes the screen cannot show.
Catalogue and search
Verify that a product opened through a collection path (/collections/x/products/y) carries a canonical tag pointing at /products/y, and that internal links, sitemap entries and hardcoded links all use the /products/ form.
Why: Shopify serves the same product under every collection path, so a wrong canonical splits signals across duplicates.
Connected systems
Deliver the same order webhook twice into every automation and confirm exactly one downstream record exists afterwards: one 3PL order, one email platform event, one accounting entry.
Why: Shopify delivers at least once and repeats after any timeout, so without an idempotency key the warehouse ships twice.
Costs
Not in our price: your platform plan, and any paid theme or apps, billed to you by the platform or their makers.
Two of the core checks every build runs:
Shopify lists its plans and fees on its own pricing page.
Questions
A redesign costs from $1,500 with us, over 4 to 8 weeks. A typical project is a redesign of the page types you already have, on a catalogue of a few hundred products. The catalogue, connected systems, moving platforms and custom features change the price, and larger builds start at $5,000.
See also: What a Shopify redesign costs in 2026, and what moves the pricePricingRedesigns and builds
Yes. A move between platforms starts at $2,000 with us: moving the data and keeping your search rankings is the expensive part. The Moving platforms pack adds 16 checks to the list: customers, balances, reviews and every old address brought across, the old store switched off cleanly, and a way back if the switch goes wrong.
See also: Moving from WooCommerce to Shopify without losing search trafficRedesigns and builds
Apps are one place to look: a reviews or upsell app loads its full bundle on the home page and cart where it renders nothing. The free store checkup reads one page of your store and shows how many scripts the page loads, and from how many outside hosts.
See also: Why your Shopify store is slow: the app scripts that load before anything appearsFree store checkupQuick-fix sprint
Nobody can promise that: an assistant decides which stores it names. Every redesign or new store we build includes product data that search engines and AI assistants can read (tested where the Catalogue and search pack is in your scope). The free AI visibility check tells you whether the crawlers behind ChatGPT may read your home page.
See also: How an online store gets into ChatGPT answers in 2026AI visibility checkSEO and AI visibility
You do. Every build is checked against the core list, and one of its checks is that the store's owner account, domain, subscriptions and billing card are in your name, and we hold only a login you can remove. Another is that a copy of the launched code is kept in your own repository (for example GitHub), or in a named backup where the platform keeps no code.
See also: Launch checklist
A free 15-minute call, then written notes. Or run the free checkup on one page first.