Case
Merican: a Shopify store behind a 21+ age gate
The age check comes first. The store starts right behind it.
At a glance
- Client
- Merican
- What they sell
- Craft light beer, sold direct
- Who buys
- Beer drinkers aged 21 and over
- Platform
- Shopify
- What we built
- Shopify store
- Age gate
- Shop and Find Us pages
- Live store
- merican.com
The brief
Merican is a craft light beer brand that sells direct online. Every visitor has to pass a 21+ check before seeing a can, and the store had to get them from that check to a cart quickly. We did the full Shopify development.
What we built and why
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A 21+ check at the door
We built the age check into the store's entry: a visitor confirms they are 21 or over before seeing a can.
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A short path behind the gate
The age check is already one step before buying, so we kept the route from a product to the cart short.
-
The brand's own type
We built the store in the brand's bold, retro type, so it looks like the rest of the brand.
-
Find Us beside Shop
Next to Shop we built a Find Us page, for people who would rather buy the beer near them.
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