The online store launch checklist: 48 checks we run on every build
The 48 checks we run on every store we build: payments, search, email, launch day and handover, each with the reason it exists.
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Notes on running an online store
Plain answers to questions store owners ask us, written from the stores we build, fix and look after. Each note lists where its facts come from.
All notes
Showing notes on Quick-fix sprintShowing notes on Redesigns and buildsShowing notes on SEO and AI visibilityRedesign, move platforms or fix what you have: how to choose
Four routes for a store that underperforms: keep patching, redesign, move platforms or hire in-house. When each is right, when it is wrong, and the cost.
What a Shopify redesign costs in 2026, and what moves the price
What a Shopify redesign costs with us, how long it takes, what the starting price buys and leaves out, and the four things that push it up.
Why your Shopify store is slow: the app scripts that load before anything appears
Apps can add scripts to every page, and uninstalling one can leave its code behind. How to find what slows your Shopify store, and what to cut.
How an online store gets into ChatGPT answers in 2026
Shopify now sends eligible products to ChatGPT by default. What else decides whether an assistant reads, trusts and names your store, as of 2026.
Moving from WooCommerce to Shopify without losing search traffic
Moving from WooCommerce to Shopify and keeping search traffic: the address list, one-step redirects, what never moves on its own, the first week.
Book 15 minutes with Anthony.
Find out what your store is costing you. A free 15-minute call, then written notes. Yours either way.