Those figures are the starting points on our pricing page, and this post shows what the starting price buys, what it leaves out and what moves it. Whatever the price, every build is checked against the core list of our online store launch checklist.
The short answer
| Project | Starts at | In one line |
|---|---|---|
| Redesigns and new stores | from $1,500 | A typical project is a redesign of the page types you already have, on a catalogue of a few hundred products. |
| Moves between platforms | from $2,000 | Moving the data and keeping your search rankings is the expensive part. |
| Larger builds | from $5,000 | Builds with more systems to connect. |
| Quick-fix sprint | from $700 | The fixes from your review that pay off fastest, done in one to two weeks. |
Every project is priced individually. These are starting points. Our prices are not split by platform.
The sprint is the smaller option: it fixes what is there, where a redesign rebuilds the page types themselves.
What the starting price is for
The starting price describes one project: a redesign of the page types you already have, on a catalogue of a few hundred products.
A page type is a kind of page: the home page, a category, a product, the cart. In a Shopify theme, each page type has at least one template of its own, which controls what is rendered on that type of page (Shopify’s theme docs, read 23 October 2026). A redesign works on those templates, so a few hundred products can share one product page design.
A page type the store does not have yet sits outside that project, and so does a catalogue far past a few hundred products.
What a redesign includes, and what it does not
These are the two lists on our redesigns page, as the page writes them.
Included
- Design of every page type in scope, phone first
- The build, on your real catalogue
- Basic automation: orders routed, stock in sync, customers kept informed
- Product data that search engines and AI assistants can read (tested where the Catalogue and search pack is in your scope)
- Analytics recording page views, add to cart and a real purchase (ad pixels come with the Tracking and ads pack)
- Daily checks for the first seven days after launch, and 30 days of fixes
- The code, the documentation and a recorded walkthrough
Not included
- Product photography
- New descriptions for the whole catalogue
- Your platform plan, and any paid theme or apps, billed to you by the platform or their makers
- Work after the 30 days, which is monthly work
Plan for the first two before the project starts. The build stage needs your product data, photos and any copy you want kept. If the catalogue needs new photos or new descriptions, plan them, and their cost, as a job of their own, outside our price. Work after the 30 days is monthly work, and store care starts at $350 a month.
The four things that move the price
Four things move a project from $1,500 towards $5,000: a bigger catalogue, connected systems, a move between platforms and custom features. Our redesigns page lists them under its price. The examples come from our case pages, which show what we built and how, not what it cost or which checks it ran.
Catalogue
Thousands of products, many variants, or personalised products. In our checklist, a large or complex catalogue brings in the Catalogue and search pack: 27 more checks on product data, images, filters, on-site search and how discounts stack, across the whole catalogue.
Caliper Covers USA shows the personalised end. Each set of covers has to fit one exact car, so we split the catalogue into collections by make, from Mercedes-Benz and Audi to BMW and Porsche. For a car the catalogue does not list, a custom order form asks for the make, model and year, photos of the front and rear wheels with the calipers in view, and the colour and logo or text the buyer wants. We also set up multi-currency checkout, so a shopper could pick their country and pay in their own currency.
None of that is a new look for the product page. It is the shape of the catalogue, a form and a checkout setup, and in a quote it is work on top of redesigning the page types.
Connected systems
ERP, 3PL, marketplaces or a custom app that has to stay in sync. Each system beside the store holds orders, bookings or stock of its own: every sale has to reach the right one, and where two hold the same data, the two have to agree. The Connected systems pack of our checklist has 20 checks for that: orders, stock and customer data tested end to end with everything the store talks to, including what happens when a message arrives twice or not at all.
Tipsy Pickle is a venue in Charlotte, NC, where guests spend money on court time, food, merch, gift cards, catering and private events. We built the Shopify store, and court and simulator bookings run on a custom platform at app.tipsypickle.com, which the site’s Reserve button opens. We built that platform to charge the rate of the slot a guest picks, a slot cannot be booked twice, and staff manage reservations in the same platform guests book through. We connected Toast for food orders, so food went through a restaurant system and merch through Shopify’s checkout. Each kind of sale stayed in the system made for it.
When you ask for a quote, list every system that holds an order, a booking, a stock count or a customer, and say which way the data has to go. A quote can only price the connections it knows about.
Moving platforms
Customers, orders and every old URL brought across. A move starts at $2,000. The Moving platforms pack adds 16 checks: customers, balances, reviews and every old address brought across, the old store switched off cleanly, and a way back if the switch goes wrong.
Before the switch, each old address that had visits or links in the last year is mapped to its new page. Rankings themselves are the search engine’s decision, and nobody can promise them. How a move is checked, on one common route, is in moving from WooCommerce to Shopify without losing search traffic.
Custom features
Booking, configurators, subscriptions or wholesale pricing. A feature like these is a path of its own through the store, built and tested on its own.
ASPN Labs sold health programs, from at-home diagnostics to hormone and peptide therapy, and products like these cannot be sold like ordinary goods. Peptides count as a high-risk category for card payments, and some therapies may only be sold after an age and identity check or a prescription. So we built the storefront around PayCreate, a processor that works with regulated health products. The storefront was Shopify throughout, and PayCreate took only the payment step. Where a therapy needed an age and identity check, the check was a step on the way to checkout, before payment. Products that needed a prescription had a route of their own: the buyer uploaded the prescription, it was checked and confirmed, and only then did the purchase open.
Before a custom feature goes into your brief, ask whether a page would do the job. Vanilla Shanti, which we designed and built, sells direct and through resellers, and its reseller program is a page of the store, not a portal. A shop applies by email with its website and contact details, and gets the brand’s information and marketing materials back.
Costs you pay to others
Our price is for our work. The store’s running costs go to the companies that charge them, and most of them carry on after the project.
The Shopify plan is billed by Shopify. As of 23 October 2026, Shopify’s pricing page lists four plans, Basic, Grow, Advanced and Plus, and the first three cost less a month when you pay yearly. If the store takes payments through a provider other than Shopify Payments, the same page says third-party transaction fees may apply, and the rate depends on your plan.
A theme can be free or paid, and on the same day the Theme Store listed both. A paid theme’s page names the company that made it and links to its support, and Impulse’s, for one, describes the price as a “One-time payment, lifetime license for your store.”
Shopify’s help page on app charges, read the same day, says an app’s subscription is included in your regular Shopify bill, and that some third-party apps charge you directly, outside of Shopify.
Because most of these costs outlive the project, two checks on the core list cover them on every build:
- The store’s owner account, domain, subscriptions and billing card are in your name, and we hold only a login you can remove.
- A written handover document lists every app and its monthly cost, every outside account and owner, where the code lives and how to roll back.
How the price is agreed and paid
The price is fixed. It is agreed before we start, and it changes only if you add scope and approve the new price first.
You pay 40% to start and 60% at handover, when the store is live and checked. Both terms are on our pricing page. The scope is the document to read closely: it names the page types, and the checklist packs that apply are written into it and priced with it.
Why quotes from different agencies differ so much
Two quotes for “a Shopify redesign” can describe two different projects. Before you compare the totals, compare what each one covers:
- How many page types are designed, and which ones.
- Whether the store is built on your real catalogue, and how many products and variants that is.
- Which systems are connected, and whether each connection is tested end to end.
- Who writes the product descriptions and who takes the photos.
- What is checked before launch, and what happens in the 30 days after.
Ours are written down. Every build runs the core list of 48 checks, and the 7 packs are added when the scope needs them. A full redesign, where the page types are designed and built new, is when the Design and message pack applies: wireframes with the real copy, a design system, every state drawn and a message map. A quote that leaves some of this out is for a smaller project, not the same project for less.
When a redesign is the wrong spend
A redesign is right when the platform is sound, but the store sells worse than the product deserves. It is wrong when traffic is low or the offer is not landing. A new design will not fix that.
When the problems are things to fix rather than a foundation to replace, the quick-fix sprint is the smaller spend, from $700. If the review shows the foundation is the problem, we will tell you a sprint is not enough. Our comparison of the four paths sets them side by side, and redesign, move platforms or fix what you have walks through the choice.
How to get an exact price
Book a store review. It is a free 15-minute call about your store, then written notes on what is costing you orders and what to fix first. If you want us to do the work, you also get a fixed price for it. You keep the notes either way.
