Case
Caliper Covers USA: a Shopify store for every make and model
One product, every make and model.
At a glance
- Client
- Caliper Covers USA
- What they sell
- Brake caliper covers made to fit each make and model
- Who buys
- Car owners worldwide who want covers for their exact car
- Platform
- Shopify
- What we built
- Shopify store
- Collections by car make
- Custom order flow
- Multi-currency checkout
- Installation guides
- Live store
- calipercoversusa.com
The brief
Caliper Covers USA sells covers for brake calipers, and each set has to fit one exact car. The brand ships worldwide. The store had to take a buyer from their car to the right covers, take orders for cars the catalogue does not list, and charge each buyer in their own currency.
What we built and why
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Start from the car's make
We split the catalogue into collections by make, from Mercedes-Benz and Audi to BMW and Porsche, so a shopper starts from their own car.
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A custom order for any car
For a car the catalogue does not list, the custom order form asks for the make, model and year, photos of the front and rear wheels with the calipers in view, and the colour and logo or text the buyer wants. The covers are then made to fit.
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Prices in the shopper's currency
We set up multi-currency checkout, so a shopper could pick their country and pay in their own currency.
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Installation guides
Buyers fit the covers themselves, so the store carries installation guides.
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Chat for custom orders
A buyer unsure about a custom order can ask in live chat, which the custom order page points to.
Screens
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