Case
Vanilla Shanti: a Shopify store for direct sales and resellers
Yoga wear sold direct and through resellers.
At a glance
- Client
- Vanilla Shanti
- What they sell
- Yoga wear made from regenerated ocean plastic (ECONYL)
- Who buys
- Women who buy direct, and shops that resell the brand
- Platform
- Shopify
- What we built
- Shopify store
- Reseller program
- Wishlist
- Instagram feed
- Multilingual setup
- Design
- Craftive
- Live store
- vanillashanti.com
The brief
Vanilla Shanti makes yoga wear from regenerated ocean plastic (ECONYL), and was founded by the model Paula Pötry. It sells direct to customers and through resellers. The store had to serve both and keep the brand close to its Instagram community. We designed and built it.
What we built and why
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Customers and resellers in one store
Customers buy in the store, and a shop that wants to carry the brand finds the reseller program in the main menu, beside Shop Now and About Us.
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A reseller program without a portal
The reseller program is a page of the store. A shop applies by email with its website and contact details, and gets the brand's information and marketing materials back.
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A wishlist on the product cards
Shoppers can save a piece to a wishlist straight from the product cards and come back to it later.
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The Instagram feed in the store
The brand's community is on Instagram, where the founder has invited followers to help design new collections. We brought the feed into the store.
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More than one language
We set the store up to show in more than one language.
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