Case
Faviana: a Shopify store with a store locator and a retailer portal
A dress brand that sells online and through retailers.
At a glance
- Client
- Faviana
- What they sell
- Prom, formal, cocktail and homecoming dresses, sizes 00 to 24W
- Who buys
- Women dressing for prom and formal events, and the stores that stock Faviana
- Platform
- Shopify
- What we built
- Shopify store
- Store locator
- Retailer portal
- Wishlist
- Size chart
- Instagram feed and newsletter
- Live store
- faviana.com
The brief
Faviana is a New York dress brand that sells online and through stores, in sizes 00 to 24W. The store had to sell the dresses itself, point shoppers to a stockist near them, and give the stores that carry the brand a way in of their own. We built it.
What we built and why
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Collections by occasion
We set up the catalogue as collections by occasion: prom, formal, cocktail and plus size. A shopper starts from the event they are dressing for.
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A size chart for a wide range
The range runs from 00 to 24W, so the store has a size chart of its own for shoppers to check before they order.
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A locator for buying in person
Faviana also sells through stores. The locator takes a postcode, an address or a city and finds the nearest one.
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A way in for retailers
Stores that carry the brand have their own route: a page on becoming a Faviana retailer, and a sign-in to the retailer portal.
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Wishlist, feed and newsletter
Shoppers save dresses to a Swym wishlist, and the store carries the brand's Instagram feed and a newsletter sign-up.
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