Case
Nydree Flooring: one Shopify store for trade buyers and homeowners
Hardwood flooring for architects and for homeowners.
At a glance
- Client
- Nydree Flooring
- What they sell
- Sustainable hardwood and engineered wood flooring, made in the US
- Who buys
- Architects and contractors, and homeowners
- Platform
- Shopify
- What we built
- Shopify store
- Collections catalogue
- Live chat integration
- Live store
- nydreeflooring.com
The brief
Nydree makes sustainable hardwood and engineered wood flooring in the US and sells it to two kinds of buyer: the trade, meaning architects and contractors, and homeowners. Both had to find their way through the same site. Our part was the development and the integrations.
What we built and why
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One catalogue for both kinds of buyer
Architects, contractors and homeowners use the same site, so we built one catalogue for all of them.
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Collections as the way in
We organised the catalogue by collection, so a buyer starts from a product line.
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The sustainability story beside the products
We gave the flooring's sustainability and durability a place next to the products. Both matter to an architect writing a specification and to a homeowner choosing a floor.
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Live chat for trade questions
We integrated live chat, so a contractor or an architect with a trade question could get a quick answer.
Screens
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