Case
NEFT Vodka: a Framer site with a recipe CMS and an age gate
A 217-page brand site the marketing team runs on its own.
At a glance
- Client
- NEFT Vodka
- What they sell
- Austrian rye vodka in a shatterproof, recyclable barrel
- Who buys
- Premium spirits drinkers of legal drinking age
- Platform
- Framer
- What we built
- Framer site
- CMS for recipes and stories
- Age gate on entry
- Shop links to the brand's Shopify storefront
- Connected systems
- Shopify storefront, for purchases
- Design
- Our partner studio
- Live store
- neftvodka.com
The brief
NEFT is an Austrian vodka made from rye and Alpine spring water, sold in a barrel instead of a bottle. The brand wanted a site its own team could update without a developer. Every visitor had to confirm their age first, and buying had to happen on the brand's Shopify storefront, not on the brand site.
What we built and why
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Framer, so the team publishes on its own
We built the site in Framer, whose CMS let NEFT's marketing team add a recipe, a story or an event without waiting for a developer.
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Recipes and stories in the CMS
We set up the CMS for cocktail recipes, which filter by season, and for brand stories. Together they made up 183 of the site's 217 pages, so a new recipe was an entry, not a page to build.
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The age gate comes before the first page
We built a custom age gate that opens on entry. Nobody sees the site before confirming they are of legal drinking age.
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Purchases happen on Shopify
The brand site sells nothing itself. Its Shop links send buyers to NEFT's Shopify storefront, which handles the alcohol checkout, so the brand site stays about the drink.
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Where to find it, and what it has won
We also built a Klaviyo newsletter sign-up, an awards wall, an Instagram feed, an events calendar and a store locator.
Screens
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Written by Anthony Havrik, .
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