Case
Hide-A-Gate: a WooCommerce store for homeowners and builders
A patented gate sold to homeowners and to builders.
At a glance
- Client
- Hide-A-Gate
- What they sell
- A retractable pet and baby gate built into the wall
- Who buys
- Homeowners building or remodelling, and the builders and architects who plan their homes
- Platform
- WooCommerce
- What we built
- WooCommerce store
- Catalogue by size and install type
- Product videos
- Builders and architects page
- Connected systems
- YouTube, for the product videos
- Live store
- hideagate.com
The brief
Hide-A-Gate is a patented gate for pets and babies that slides into the wall or the door frame when it is not in use. It goes in during framing, like a pocket door, so it is bought for new builds and major remodels, by homeowners and by the builders and architects who plan them. The store had to sell to the first and answer the questions of the second.
What we built and why
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Products by size and install type
The gate comes in four widths: two in a pre-built frame for 2x4 walls, and two as the gate alone for 2x6 walls. We structured the catalogue by size and install type, so a buyer picks the one that fits their wall.
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A page for builders and architects
The trade asks different questions from a homeowner: which wall each size fits, and how the gate goes in beside a pocket or swinging door. We built them a page of their own.
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Video for a gate you cannot see
A gate that hides in the wall is hard to show in a photo, so we put video of it in use on the product pages.
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Sold direct through WooCommerce
Homeowners order straight from the brand, through WooCommerce's cart and checkout on its WordPress site.
Screens
Related
Written by Anthony Havrik, .
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